Welcome to my world.
Hey,
I’m Simone.
I help people untangle ideas and turn them into marketing, narratives, workshops, and systems that actually make sense.
I’m a Cape Town-based strategist, writer, and workshop host with a background in journalism, digital marketing, events, and brand building.
My work sits somewhere between structure and imagination: making the complicated feel clear, the practical feel exciting, and the slightly messy feel possible.
What I actually do
I make the idea easier to see.
Sometimes that means building a campaign. Sometimes it means writing the right sentence. Sometimes it means helping a team find the thread they’ve been circling for months.
I’m useful when there are too many ideas, not enough clarity, or a good thing that hasn’t quite found its shape yet.
Things that shaped the way I work
Why Fluffpot?
Because serious work doesn’t have to feel soulless.
Fluffpot is where I put the parts of my brain that like strategy, storytelling, experimentation, workshops, weird ideas, useful tools and beautiful things.
It’s personal, but not precious. Creative, but still commercially minded. Playful, but not fluffy for the sake of it.
So, keen to
work together?
Let’s talk
Stay in the know.
Be a part of this world.
fLUFFPOT_ Intro.
Fluffpot_ is the personal brand and creative umbrella of Simone Loxton. It’s where ideas take place; a space for experimenting, building, sharing, and staying endlessly curious.