Idea to airtime.

I don’t just run the tech. I help shape the experience.

Strategic & technical event and webinar support that just works.

Your very calm, very capable co-pilot.

Curated and created by Simone Loxton, a marketer, strategist, and creative who understands that it’s all about the bigger story.

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Total Webinars

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Hours of Live Event Time

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Speakers Supported

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Strategic Comms Campaigns

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Prep Calls and Briefings

49500+

Attendees Reached

How I can Help You

Event Strategy & Format Consultation

Align your objectives and goals with the right event doing the right things — panel discussions, fireside chats, product webinars, intimate workshops. We can even go hybrid.

Personalised Show Calling

I build detailed run sheets, assign cues, and coordinate show times to keep everything on time and on point. When it’s go time, I call the shots behind the scenes, so you, your guests, and your brand can shine.

Speaker Briefing & Coaching

One-on-one or group prep to make your presenters feel confident, calm, and camera-ready. My approach is detailed and engaging, making sure everyone is on the same page.

Technical Coordination

I translate creative ideas into language design and tech teams can action, from livestream set-ups to audience engagement tools.

Live Show Production

I handle the behind-the-scenes management: cues, transitions, backup plans — so your audience never sees a glitch.

Marketing Requirements

From invites to reminders to follow-ups — I write and manage clear, compelling comms that support your event. From emails to socials - and reporting.

-How I Got Here-

My journey with webinars started just before the world went fully virtual. Back then, it was about connecting international thought leaders with local clients, bridging ideas across borders. Then the pandemic hit and overnight, webinars became the only way to connect. Audiences shifted from prospects to internal teams. The stakes got higher. And the tech? Unpredictable.

I had to learn fast. Learn how to keep things calm, how to adapt on the fly, and how to make the weird and unexpected look effortless. A process took shape. One that brought structure, clarity, and calm to even the most ambitious sessions.

As platforms evolved, so did I and introduce key features and formats, from live Q&As to tight run-of-shows that never miss a beat. When the world started to reemerge, we had to blend new formats to serve both in-person while some people remained home.

What started as technical support became something much more:
A strategic, behind-the-scenes partnership that turns chaos into clarity, and makes every moment on screen count.

The Support you never knew you needed.

Need help with brainstorming a panel discussion or tech support for a 2000-person webinar? Work with me, and I’ll make sure the experience is seamless.

Email Simone for your webinar support.

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fLUFFPOT_ Intro.

Marketing strategy for creative brands. Based in Cape Town. Available worldwide.

Fluffpot_ is the personal brand and creative umbrella of Simone Loxton, a marketing strategist, communication specialist, and workshop host.